# Sidekickk — "Made in Melbourne" Social Campaign Pack (v2)

**Site:** https://sidekickk.com.au
**Story page:** https://sidekickk.com.au/made-in-melbourne
**Channel landing links (tracked):**
- Facebook — https://sidekickk.com.au/go/facebook?utm_source=facebook&utm_medium=social&utm_campaign=made_in_melbourne
- Gumtree — https://sidekickk.com.au/go/gumtree?utm_source=gumtree&utm_medium=classifieds&utm_campaign=made_in_melbourne
- Instagram — https://sidekickk.com.au/go/instagram?utm_source=instagram&utm_medium=social&utm_campaign=made_in_melbourne
- Snapchat — https://sidekickk.com.au/go/snapchat?utm_source=snapchat&utm_medium=social&utm_campaign=made_in_melbourne
- TikTok — https://sidekickk.com.au/go/tiktok?utm_source=tiktok&utm_medium=social&utm_campaign=made_in_melbourne

## The pitch (use this everywhere)

**One line:** Sidekickk is made in Melbourne — post a job in about a minute, local workers make offers, and the money sits in escrow until the job is done.

**Three-beat pitch:**
1. **More jobs.** Every job posted is paid work created in Melbourne, in someone's own suburb.
2. **More income.** No subscriptions, no lead fees, no pay-to-quote — workers keep 95% of the job value.
3. **More freedom.** Your hours, your rates, your travel radius. Fit work around uni, shifts, kids or your own business.

**Proof points (all true today):** escrow funded before work starts · 5% from the poster + 5% from the payout · reviews only from people who were actually on the job · disputes handled by the Melbourne team.

**Claim discipline:** don't invent user counts, ratings, earnings or testimonials. Add real numbers once you have them.

**Assets in this folder:** `01-feed-square.jpg`, `02-story-vertical.jpg`, `03-gumtree-banner.jpg`, `04-reel-tiktok.mp4`.

---

## 1. Facebook

**Page post (with `01-feed-square.jpg`)**
> Melbourne, that job on your list can be done this week.
>
> Sidekickk is made in Melbourne. You post the job — clean, mow, move, fix, pick-up — and local workers send you offers. Your payment sits in escrow and is only released when you say it's done.
>
> Fees are simple: 5% from the poster, 5% from the worker's payout. No subscriptions. No surprises.
>
> Every job posted here is paid work created in this city, and the money stays in the suburb it came from. With the cost of living where it is, that matters on both sides.
>
> Post your first job 👉 [Facebook link above]

**Local suburb group post (soft, groups ban ads)**
> Hi neighbours 👋 I've built a Melbourne-made way to get local jobs done — you post what you need, people nearby send offers, and the payment is held safely until the job's finished. 5% each side, no subscription. Happy to answer questions here.

**Worker recruitment (with `02-story-vertical.jpg`)**
> Want paid work around Melbourne, on your own hours? 🧰
> Cleaners, gardeners, removalists, handy people — jobs get posted daily. You see the budget up front, make your offer, and the money is already in escrow before you start, so you're not chasing anyone.
> Your rate. Your suburbs. Your week. 5% comes out of your payout — that's the whole fee.

**Paid ads:** Melbourne + 40km, two ad sets (poster: homeowners/renters 28–55, home & garden interests | worker: 18–45, gig work/trades interests). Objective: Leads → the `/go/facebook` landing page (waitlist form fires the Lead pixel event). Start $10–20/day, kill anything under a 2% CTR after 3 days.

---

## 2. Gumtree (Jobs → Other / Trades & Services)

**Title:** Paid local jobs across Melbourne — funded before you start
**Body:**
> Sidekickk lists real, funded Melbourne jobs: cleaning, gardening, removals, handyman work, deliveries and odd jobs.
>
> How it works: the poster pays the job into escrow before you accept, so the money is confirmed before you turn up. You set your own rate and travel radius, make an offer, and get paid to your bank after the poster releases the job.
>
> No membership, no lead fees. 5% comes out of your payout, and that's it.
>
> Browse funded jobs: [Gumtree link above]

Post one ad per region (Inner, North, East, South-East, West) and refresh weekly. Use `03-gumtree-banner.jpg`.

---

## 3. Instagram

**Feed carousel (5 cards)**
1. "Made in Melbourne." 2. "Post the job in about a minute." 3. "Local workers send offers." 4. "Money sits in escrow until it's done." 5. "5% each way. No subscriptions."

**Caption**
> Made in Melbourne, for Melbourne 🧡 Post a job, compare offers from people in your own suburb, and only release the money when it's done. More local jobs, more income, more freedom — 5% flat each way, no subscriptions.
> Link in bio.
> #melbourne #melbournejobs #sidehustlemelbourne #madeinmelbourne #melbournesmallbusiness #northcote #brunswick #footscray #stkilda #ringwood

**Reels (use `04-reel-tiktok.mp4`, 3 hooks to test)**
- "POV: the flat-pack has been in the box for five weeks."
- "Melbourne side hustle that doesn't need a car, a boss or a roster."
- "How much do you actually keep? 95%."

---

## 4. Snapchat

**Snap ad / Spotlight (vertical, 6s)**
On-screen: "Melbourne. Spare hours = cash." → "Pick jobs near you." → "Money's already in escrow." → "Swipe up."
**Caption:** Side cash close to home 💸 Melbourne jobs that fit around uni and shifts. Your hours, your rate. Swipe up.

Targeting: Melbourne, 18–30, interests: gig work, student life, fitness, cars.

---

## 5. TikTok

**Hooks (film in 15–25s, phone, natural light)**
1. "I built an app in Melbourne so you can stop chasing tradies." — screen record posting a job, offers arriving.
2. "Melbourne jobs that pay the same week." — show the escrow release step.
3. "What 5% actually means" — show the fee maths on a $200 job ($210 poster total, $190 payout).
4. "Freedom test: I picked 3 jobs in my suburb and worked 4 hours." — day-in-the-life.

**Caption template**
> Made in Melbourne 🧡 post a job, local workers offer, money held in escrow until it's done. 5% each way, no subscriptions. #melbourne #melbournejobs #sidehustle #madeinmelbourne #fyp

**Spark Ads:** boost whichever organic video passes 5% completion; send traffic to `/go/tiktok` so the TikTok pixel records ViewContent + Lead.

---

## 4-week rhythm

| Week | Facebook | Gumtree | Instagram | Snapchat | TikTok |
|---|---|---|---|---|---|
| 1 | Page post + 2 suburb groups | 5 regional ads | Carousel + 1 Reel | 1 Spotlight | 3 videos |
| 2 | Worker recruitment post | Refresh ads | 2 Reels + stories poll | 1 Spotlight | 3 videos + boost best |
| 3 | $15/day poster ad set | Refresh + 2 new suburbs | Carousel (price guide) | Snap ad $10/day | 3 videos |
| 4 | $15/day worker ad set | Refresh | Reel: real completed job | Spotlight | Spark Ad on winner |

**Measure:** leads by channel in the admin Leads tab (UTM captured automatically), pixel Lead/Signup events, and jobs posted per suburb. Double down on the two channels producing funded jobs, not the ones producing likes.
